Incubeta has presented its predictions for 2025 in the area of ​​digital marketing, highlighting the importance of data unification and Artificial Intelligence (AI) for the sustainable growth of companies.

Data unification is highlighted as essential to unlock the potential of AI and predictive analytics, while strategies based on first-party data offer more personalized insights and protect consumer privacy.

The company recommends the practical use of AI to optimize processes and reduce costs in advertising campaigns and in the production of creative content. Attribution models, such as Marketing Mix Modeling (MMM), are also highlighted as indispensable tools for measuring and optimizing investments.

For Incubeta, finding the balance between privacy and personalization is the great challenge for brands in the coming year. The full predictions are available in a free guide provided by the company.

For more information, visit https://incubeta.com/.